#laptoptag is a project I created in collaboration with the New York based Vimeo staff. All you have to do to take part is simply record a ‘video tag’ of yourself opening your laptop which ends with you pushing the lid all the way back.
#laptoptag tag was promoted as a joint venture between Proof and our friends at Vimeo, where upon its official launch in February 2012 it began to go viral.
People soon submitted tags from far and wide, from countries including: the UK, France, Germany, Hungary, Spain, the USA, Canada, Mexico, Brazil, Indonesia, Australia, Colombia, India, Singapore, D. Republic of Congo, Egypt, Ireland, Turkey, Ghana and many more.
#laptoptag was featured by Creative Review, Doobie Brain, Graphism.fr and can be seen on big screens in Manchester, Derby and Leicester city centres.
To take part, join the group and get stuck in vimeo.com/groups/laptoptag